The Challenge 

Amid rising production costs and growing competition, DropChef aimed to cut marketing expenses without compromising new customer acquisition. Partnering with AdGroup, we achieved an impressive 65% decrease in advertising costs, significantly lowering the cost per acquisition while maintaining strong sales performance.

The Solution

Our primary goal was to reduce advertising costs without impacting sales performance.

Fixed tracking issues to ensure accurate attribution of sales to specific channels.

Analysed and identified key channels that supported the sales cycle. 

Cut all non-essential ad spend, focusing on high-performing channels to maximise efficiency and improve conversion rates.

The Result

In less than 3-months, our tailored strategy significantly reduced advertising expenses while improving the overall quality of website traffic. This resulted in lower customer acquisition costs and strong sales volume, despite reduced ad spend.

Achieved a 65% decrease in advertising costs. 

Maintained consistent Year-on-Year Sales Volume despite the decrease in spend and increased competition. 

Simplified the overall marketing strategy, enabling DropChef to bring all campaigns in-house, further lowering operational costs and improving efficiency.

The rising cost of food in Ireland resulted in increased operating expenses, prompting DropChef to optimise marketing spend and safeguard profitability. 

A long sales cycle and tracking issues made it difficult to attribute sales to specific channels, complicating efforts to identify and eliminate spend on underperforming campaigns.

The entry of a new competitor into the Irish market had a significant impact on market share, increasing customer acquisition challenges.