The Challenge

Despite good sales volume, Aquila's high lead acquisition costs severely limited their ability to scale both business and marketing. Partnering with AdGroup, we reduced their cost per lead by 70% in less than 3-months. This allowed Aquila to double their marketing investment driving substantial growth in both revenue and profitability.

The Solution

AdGroup Identified and removed investment in non-performing areas resulting in less spend and lower management fees. 

Created high-converting landing pages and lead forms resulting in improved conversion rates.

Improved Google Ads strategy to drive more targeted traffic. 

Optimised location-based pages to enhance Local Search performance. 

The Result

70% decrease in cost per lead. 

375% Increase in Lead Volume.

65% Increase in Company Revenue Year-on-Year.

Significant increase in profitability and ROI.

An ineffective marketing strategy, intense competition and poor landing page performance resulted in high lead acquisition costs. 

Costly agency services added to marketing costs without delivering strong returns. 

Investments in non-performing areas which failed to generate leads further inflated costs and reduced ROI.